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Trucking Recruitment Marketing

CDL RECRUITMENT / INDUSTRY HUB

CDL recruitment marketing
that scales hiring.

Indeed is dead. Job boards are saturated. We build paid social funnels on Meta and TikTok that put 30–500+ qualified CDL applicants in your inbox every month β€” at $40–80 per app.

Book a strategy call See our approach β†’

// The problem

CDL recruitment is brutal right now

/01

Indeed is saturated

CPC up 30–60% over 3 years (cumulative). Quality down. Same drivers applying to 40 fleets simultaneously. Impossible to stand out without overpaying.

/02

Recruiters can’t keep up

$8K/mo per recruiter. They produce 5–15 hires/month at best. Burnout cycles every 18 months. Replacing them takes 90 days.

/03

No-show rates kill economics

40–60% of applicants ghost the orientation. You paid $200 per “lead” and 6 of 10 don’t show up. Real CPA is 2–3x what your ad platform reports.

/04

Gen Z drivers are invisible

23–32 year-olds aren’t on Indeed. They’re on TikTok. Your existing channels miss the entire incoming generation of CDL talent.

// Who we work with

Built for fleets that hire at scale

/01 β€” MID-SIZE FLEETS

50–500 trucks

You need 5–30 CDL drivers per month consistently. Recruiters are slow, expensive, and stretched. We replace 70% of that with paid social funnels.

/02 β€” LARGE FLEETS

500+ trucks

Hiring 50+ drivers per month across multiple terminals. You need geo-segmented campaigns, AI screening, and a steady pipeline that survives your in-house team’s churn.

/03 β€” RECRUITMENT AGENCIES

CDL recruiting firms

You place drivers for 10+ fleet clients. We feed your pipeline at $40–80 per qualified CDL lead so you can focus on placement, not lead gen.

If you’re a single-truck owner-operator: this isn’t for you. We work with companies hiring at volume.

// Our approach

Three channels. One pipeline that scales.

Multi-channel “spray and pray” (Indeed + Google + SMS + Facebook + LinkedIn) is for boutique recruiters hiring 1–5 drivers a month. We do something different: we go deep on the two channels that actually scale to 100+ hires/month, and add AI to filter the volume.

META ADS

Facebook + Instagram

The 35–55 driver demographic. Lead forms with CDL-class qualification. Geo-radius targeting around your terminals. Lookalikes from your top 100 hires. This is your volume channel β€” typically 60–70% of total apps.

TIKTOK ADS

TikTok For Business

The 23–35 driver demographic Meta misses. Native vertical creative from real drivers. Spark Ads from your existing team. TikTok reaches a different driver audience than Meta. The pipeline for the next decade of CDL hires.

AI SCREENING

Chatbots + voice agents

Volume creates a filtering problem. AI screens for CDL class, MVR red flags, experience minimums, and willingness to relocate β€” within 60 seconds of application. Your recruiters only call qualified, interested, available drivers.

// TikTok

The Gen Z driver pool lives on TikTok

23–35 year-old CDL candidates aren’t on Indeed. They’re scrolling TikTok at 11pm watching truck-life content. We build native vertical video that converts watchers into applicants β€” without looking like a corporate job ad.

/01

Native vertical creative

First-person POV from the cab. Day-in-the-life. Pay breakdowns. Real drivers, not stock footage. 9:16 native β€” no reformatted Meta creative.

/02

Diversified traffic source

For drivers under 35, TikTok works as a diversified traffic channel alongside Meta. Auction is less saturated. Trucking content has organic affinity.

/03

Spark Ads from real drivers

We boost organic content from your existing drivers (with permission + revenue share). Authentic, scalable, immune to ad fatigue.

8,000+

CDL APPS GENERATED

11

FLEET CLIENTS

$70

AVG COST PER APP

3 yrs

IN CDL VERTICAL

// FAQ

Common questions

What’s a realistic cost per CDL application?
For Class A OTR, we typically see $40–80 per app at scale. Local / regional roles run $50–100. Specialty (tanker, hazmat, oversize) runs $80–150. These are post-screening, qualified apps β€” not raw form-fills. Cost varies by GEO, season, and pay package competitiveness.
How fast can we go live?
Audit week 1, creative production week 2, ads live by day 10–14. First applications typically arrive within 24–72 hours of launch. Meaningful pipeline (20+ apps/week) by week 3.
Do you handle CDL screening or just lead gen?
Both. Lead gen is included in the base service. AI screening (Class verification, MVR red-flag detection, experience filters, location confirmation) is part of our AI Agents add-on β€” typically a $1,500–4,000/mo retainer on top of ad management. Most fleets adding 30+ drivers/mo find it pays for itself in week 1 by removing junk from recruiter call lists.
Will you replace our recruiter?
No. We replace the part of their job that’s lead generation β€” so they can focus on phone screening, orientation logistics, and closing. A good recruiter with our pipeline doubles or triples their hires/month without burning out.
What about Indeed and ZipRecruiter? Should we still use them?
Keep them as a baseline if they’re producing. We don’t manage them. Our value is in adding paid social as a parallel channel that scales beyond what job boards can give you. Most clients see 60–70% of total volume shift to Meta + TikTok within 90 days.
How do you handle no-show rates?
AI re-engagement sequences via SMS and email starting 24h after application. Voice agent confirmation calls 48h before orientation. Fleets using the full stack typically cut no-show rates from 50% to 20–25%.
What’s your minimum spend?
$10,000/month on ads. Below that, the math doesn’t work for either side β€” testing requires volume, and quality drops below 30 apps/month. We’re not a fit for fleets hiring fewer than 10 drivers per month.
Calls are recorded so the team can follow up

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NOW BOOKING / CDL FLEETS Q2 2026

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