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iGaming Marketing for Licensed Operators

LAUNCH RATES β€” FIRST 5 OPERATORS

iGAMING / INDUSTRY HUB

iGaming marketing
for licensed operators.

Compliant Meta + TikTok + Affiliate-channel funnels for licensed casino operators, sportsbooks, lottery products, and poker rooms. Built for jurisdictions that take advertising rules seriously β€” and operators that want to be in the market in 5 years.

Book a strategy call See our approach β†’

// The problem

iGaming marketing is a regulatory chess game

/01

Jurisdictional minefield

UK, Malta, Curacao, Ontario, NJ, Pennsylvania, Sweden, Denmark β€” every market has different ad rules, affordability checks, RG copy, and creative restrictions. One creative reused across 3 markets is a fine waiting to happen.

/02

Affiliate dependency is fragile

If 80% of your acquisition comes from 5 affiliates, you’re one Google update away from a 60% revenue drop. Most operators don’t have a paid-social channel to fall back on β€” because no one built it for them properly.

/03

Account bans cost months

Meta’s Gambling & Gaming policy is tighter than crypto. One non-compliant ad creative or a creative auto-translated into the wrong market and your BM is gone. Recovery takes 30–90 days. Your CMO explains it to the board.

/04

Bonus abuse kills CAC math

“Free spins” creative attracts bonus hunters who FTD the minimum, withdraw, and never return. Your reported CAC looks great. Your 90-day cohort LTV is a graveyard. Without paid-social specific anti-fraud filtering, you’re paying for retention chaff.

// Who we work with

Built for operators that hold a license

/01 β€” CASINO

Online casinos

UKGC, MGA, Curacao, Ontario AGCO, Swedish SGA. Slots, table games, live dealer. Direct B2C operator funnels with RG copy and affordability gating built in.

/02 β€” SPORTSBOOK

Sports betting

Pre-match, in-play, esports. State-level US operators (NJ, PA, MI, CO). Event-driven creative cycles. Player-prop hooks. Live-event campaign automation around fixture calendars.

/03 β€” BINGO & LOTTERY

Bingo & lottery

Online bingo halls, lottery aggregators, instant-win. Different demographic (35–65, female-skewed). Different creative playbook entirely β€” community angle, jackpot rotation, mobile-first.

/04 β€” POKER

Poker rooms

Cash games, MTT networks, fast-fold formats. Skill-game positioning where regulation allows. Long-form content funnels β€” poker players don’t convert from a 6-second clip.

/05 β€” AFFILIATES

Affiliate networks

Operators of 5+ casino/sportsbook brand offers. We become your performance media arm β€” paid social pipeline at CPLs your brand offers can absorb without burning relationships.

If you’re an unlicensed operator or running grey-market campaigns: this isn’t for you. We work with operators that have legal counsel and intend to be in the market in 5 years.

// Our approach

Three channels. One pipeline that survives.

Most agencies sell iGaming operators “growth hacks” that work for 60 days and end with a banned BM. We do the opposite: we build acquisition systems designed to operate inside Meta’s gambling policy, not around it. Slower to launch. Survives audits. Scales to seven figures monthly without dying.

META ADS

Authorized gambling campaigns

We take operators through Meta’s Gambling & Gaming written permission process. Country-by-country setup respecting each market’s rules. Verified BM hierarchy with redundancy. Scale to $50–250K/mo per market without account suspension.

TIKTOK ADS

Where retail gamblers live

TikTok Gambling & Lottery whitelist eligible markets. Native vertical creative, content-led funnels, Spark Ads from compliant gambling content creators. Lower CPL than Meta for sportsbook in particular β€” lower auction saturation.

AFFILIATE ADS

Performance media for affiliate offers

For affiliate networks: we run paid traffic to your existing comparison/review properties, lifting their organic-driven volume with paid acquisition. Tight CPL targets matched to the operator-side payouts your offers carry.

// Compliance

Built for regulator scrutiny

UKGC, MGA, AGCO, SGA, ANJ β€” every regulator audits operator advertising. Ad copy, targeting, RG messaging, and creative all need to survive a complaint. We build every campaign with that scrutiny in mind from day one.

/01 β€” META AUTHORIZATION

Written permission, country-by-country

We handle Meta’s Gambling & Gaming written permission application end-to-end. Per-market submissions. License documentation, RG policy proof, geo-targeting plan. No grey-hat. We build for review and pass it.

/02 β€” JURISDICTION FENCING

Licensed states only

Geo-fenced to states/countries where your license actually permits operation. IP, language, device-level signals. No accidental UK ad reach in a Curacao-only campaign. Your legal team gets a campaign map before we launch a single dollar.

/03 β€” RESPONSIBLE GAMBLING

RG copy on every creative

Local RG helpline, age-gate disclaimer, T&C link, “play responsibly” copy β€” sized and placed per market regulation. Underage exclusion in audience targeting. Self-exclusion register integration on the landing page side.

/04 β€” REVIEW-PROOF CREATIVE

Creative that survives

No “guaranteed wins”. No vulnerable audience targeting. No urgency triggers regulators flag as harm-inducing. No celebrity deepfakes. Bonus T&Cs visible. Creative that converts AND survives a regulator complaint review.

// TikTok

Sportsbook bettors live on TikTok now

Recreational sports bettors aged 22–40 are scrolling TikTok pre-game, in-game, and post-game. Player-prop content, parlay reactions, betting analysis. We build native vertical creative that converts watchers into FTD bettors β€” without tripping a single platform review flag.

/01

Native vertical creative

Player-prop breakdowns, parlay reactions, fixture previews. 9:16 native. RG copy embedded. No reformatted Meta. Compliance-cleared, no “guaranteed picks” framing.

/02

Lower CPL than Meta

Sportsbook auction is dramatically less saturated on TikTok. Same 22–40 audience that costs $80 CPL on Meta runs $30–50 on TikTok with better content fit and stickier retention.

/03

Spark Ads from creators

We boost organic content from compliant gambling content creators (with FTC-disclosed brand partnerships). Higher CTR, better retention quality, scalable past creative fatigue.

$47M+

SPEND ACROSS VERTICALS

5

LAUNCH SLOTS OPEN

0

CLIENT BMs BANNED

90 days

TO LIVE PIPELINE

// FAQ

Common questions

You’re new to iGaming β€” why should we trust you?
Honest answer: we’re scaling our forex and crypto compliance playbooks into iGaming. Both verticals share the operational DNA β€” licensed operators, jurisdictional ad rules, written-permission processes on Meta, retention-driven economics. For the first 5 operators we onboard in 2026 we offer launch rates and a published case study deal in exchange for the trust. After those 5 slots, we won’t have a “new to iGaming” disclaimer anymore.
What does “launch rates” mean specifically?
Standard retainer ($15–20K/mo for Scale tier) reduced 10–20% for the first 3 months, in exchange for: (1) anonymized case study rights, (2) testimonial after month 3 if results are good, (3) 6-month minimum commitment. Ad spend is your ad spend β€” we don’t take a cut. After month 6 you transition to standard rates or end the engagement, no penalty.
Will Meta authorize my casino / sportsbook?
If you hold a license in a Meta-supported jurisdiction (UK, Malta, Ontario, NJ, PA, MI, parts of EU and APAC) β€” almost always, yes. Timeline 4–8 weeks per market. We handle the full Gambling & Gaming written permission application including license docs, RG policy submission, and creative pre-clearance. Some markets (Curacao-only without local license) we won’t take on β€” we’ll tell you that on the call.
Can you target US users?
Only in states where the operator holds a license. NJ sportsbook only? We geo-fence NJ. PA + MI casino? We split campaigns by state. We will not run cross-state campaigns and we will not run for unlicensed-in-US operators trying to reach US audiences. That’s a hard line.
What’s a realistic CPA for a FTD player?
Highly dependent on market and product. UK casino: Β£250–£550 per FTD. NJ sportsbook: $400–$900. Ontario casino: CA$440–CA$800. Bingo and lottery typically 30–50% lower. Poker 50–100% higher. We benchmark you against your own historical numbers and improve from there β€” no industry-average promises.
How fast can we go live?
If your Meta written permission is already done in your target market: 14 days. If we’re handling the application: 6–10 weeks total. TikTok runs in parallel β€” typically live within 21 days where eligible. We don’t sit on your spend during the application phase.
What’s your minimum spend?
$10,000/month on ads minimum. For full sportsbook scale we recommend $25K+/mo because event-driven creative cycles burn budget fast. Bingo and lottery can scale below $10K. Strict B2C casino operators we recommend $20K+/mo per market β€” anything below that doesn’t move the needle on Meta’s authorized-account spend velocity model.
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5 LAUNCH SLOTS / Q2 2026

Be one of our first 5 operators.

30-minute call. We audit your current Meta status, license footprint, and current acquisition channels. If we’re a fit, you get launch pricing and a full system build for the next 6 months. After those 5 slots, we move to standard rates.

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