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LAW FIRM MARKETING β€” DIGI MIRROR

LAUNCH RATES β€” FIRST 5 FIRMS

LAW FIRM MARKETING / INDUSTRY HUB

Law firm marketing
that books cases.

Performance marketing for PI, mass tort, class action, immigration, and family law firms with $50K+/month budgets. Meta and Google funnels with 60-second AI intake β€” so the leads you pay for don’t ghost over the weekend.

Book a strategy call See our approach β†’

// The problem

Legal lead gen is leaking money

/01

Your leads are dying on weekends

A claimant fills your form Friday at 11pm. You call them Monday at 10am. They’ve already signed with three other firms. Real intake response time is the single biggest predictor of signed-case rate β€” and most firms don’t measure it.

/02

Lead vendors sell the same lead 5 times

“Exclusive” lead packages are rarely exclusive. Your $250 PI lead just got resold to four competitors. By the time your associate calls, the claimant has heard the pitch four times and is exhausted.

/03

Mass tort competition is brutal

CPCs on “camp lejeune lawyer” or “talc settlement” routinely break $80–150 on Google. Without a tight funnel + qualification flow, you’re paying enterprise CPCs for unqualified clicks. The math only works at scale.

/04

In-house intake doesn’t scale

A two-person intake team handles 40–80 leads/day max. Above that, calls go to voicemail and forms sit overnight. You need volume marketing AND volume intake β€” most firms only fund one side.

// Who we work with

Built for firms that run on volume

/01 β€” PI

Personal injury

Auto, slip-and-fall, premises, wrongful death. State-level practices that need 50–500 qualified leads/month with sub-5-minute intake response.

/02 β€” MASS TORT

Mass tort

Camp Lejeune, hair relaxer, talc, hernia mesh, opioid. Tort-specific qualification flows. Statute-of-limitations gating built into intake.

/03 β€” CLASS ACTION

Class action

Data breach, securities, employment, consumer fraud. Volume sign-up funnels with eligibility pre-screening. Designed for plaintiff aggregation at scale.

/04 β€” IMMIGRATION

Immigration

Asylum, family-based petitions, employment visas, deportation defense. Multilingual AI intake (ES, PT, ZH, RU, AR). Status-aware flows that don’t put claimants at risk.

/05 β€” FAMILY LAW

Family law

Divorce, custody, support modifications. High-intent local search funnels. Discreet messaging respecting that prospects often can’t take a call.

If you’re a solo practitioner doing 5–10 cases a month: this isn’t for you. Our minimum spend doesn’t pencil out at that volume.

// Our approach

Three channels. One signed-case pipeline.

Most legal marketing agencies sell you “leads.” We sell you signed cases. The math only works when ad spend, intake automation, and qualification logic are built as one system. We do all three under one retainer.

META ADS

Facebook + Instagram

The volume channel for PI, mass tort, and class action. Instant Forms with tort-specific qualification. Geo-targeted to your jurisdiction. Lookalikes from past signed cases β€” the most predictive audience signal in legal marketing.

GOOGLE ADS

Search + LSA

High-intent capture. Bottom-of-funnel terms (“car accident lawyer near me”, “camp lejeune attorney”). Local Service Ads for PI and family practices in supported metros. Negative keyword libraries built from years of legal CPC waste.

AI INTAKE

24/7 voice + chat

60-second AI response on every form fill. Voice agent calls within 5 minutes. Tort qualification, statute checks, jurisdiction match. Books consults directly on your calendar. Replaces your overflow answering service entirely.

// Intake Automation

If you can’t answer in 5 minutes, you lose the case

Personal injury and mass tort leads are time-bombs. A claimant who fills your form at 11 PM Friday calls three other firms by Monday morning. Whoever responds first usually signs them. Most firms don’t even have an answering service that knows what to do with a TBI inquiry. We fix that.

/01

60-second AI chat response

SMS or chat reply within 60 seconds, 24/7. Compliant scripts. No “are you a lawyer?” mistakes. Multilingual for immigration practices.

/02

Voice agents that book consultations

AI voice (Vapi, Retell) calls every web lead within 5 minutes. Qualifies, books a consult on your calendar, sends pre-meet docs. Your associates only talk to qualified, scheduled prospects.

/03

Tort-specific qualification

Statute of limitations check, jurisdiction match, exposure date, medical confirmation β€” all asked in the AI flow. Cases that don’t fit your tort criteria never reach your intake desk.

// Compliance

Built for bar-rule scrutiny

State bars audit attorney advertising. Ad copy, landing pages, intake scripts, and disclaimers all need to survive ABA Model Rule 7.1–7.3 review. We build every campaign with that scrutiny in mind from day one.

/01 β€” RULE 7.1

No misleading claims

No “we win every case.” No guaranteed-outcome language. No comparative superiority without verifiable basis. Your past results disclaimer is on every landing page β€” and it’s correct for your jurisdiction.

/02 β€” JURISDICTIONAL TARGETING

Bar-licensed states only

Geo-fenced campaigns to states where each attorney is bar-licensed. Multi-state firms get attorney-by-attorney targeting. No accidental UPL exposure from cross-state click leakage.

/03 β€” INTAKE SCRIPTS

No legal advice

AI intake never gives legal advice. Never opines on case strength. Never quotes settlement values. Disclaimer-led, attorney-client-relationship clear, designed for the screenshot a state bar auditor would request.

/04 β€” RECORD-KEEPING

Audit-ready records

Every ad creative, landing page, and intake transcript archived for the retention window your state bar requires (typically 2–6 years). Available on request, organized by campaign and date.

$47M+

SPEND ACROSS VERTICALS

5

LAUNCH SLOTS OPEN

60s

AI INTAKE RESPONSE TIME

90 days

TO LIVE PIPELINE

// FAQ

Common questions

You’re new to legal β€” why should we trust you?
Honest answer: we’re scaling our forex, trucking, and crypto playbooks into legal β€” those verticals are operationally similar (high-budget, compliance-sensitive, qualification-heavy, intake-critical). For the first 5 firms we onboard in 2026 we’re offering launch rates and a published case study deal in exchange for the trust. After those 5 slots, we won’t have a “new to legal” disclaimer anymore.
What does “launch rates” mean specifically?
Standard retainer ($15–20K/mo for Scale tier) reduced by 30–40% for the first 6 months in exchange for: (1) anonymized case study rights, (2) a testimonial after month 3 if results are good, (3) a 6-month minimum commitment. Ad spend is your ad spend β€” we don’t take a cut. After month 6 you transition to standard rates or end the engagement, no penalty.
Do you handle Google Local Service Ads?
Yes, where they’re available for your practice area. LSA is the strongest bottom-of-funnel channel for PI and family law in supported metros. Setup, verification, review management, and bid optimization are all included.
Will the AI intake comply with my state bar rules?
We build intake scripts to ABA Model Rules 7.1–7.3 and adapt to state-specific overlays (e.g., Florida, Texas, New York have stricter rules). Your firm’s general counsel or ethics counsel reviews every script before launch. We won’t go live without that signoff.
Will you replace our intake team?
No. We replace the after-hours and overflow load β€” the calls and forms that currently die on weekends or get to voicemail. Your in-house intake handles qualified, AI-pre-screened consultations. They get more closing time, fewer junk calls.
Do you do mass tort case acquisition (per-case pricing)?
Not on a pure cost-per-signed-case basis. We charge a monthly retainer for the marketing infrastructure. Our model produces signed cases β€” but we don’t take risk on co-counsel arrangements or contingency-fee splits. If you need that, lead aggregators are a different business model.
What’s your minimum spend?
$10,000/mo on ads minimum. For mass tort specifically we recommend $25K+/mo because CPCs run hot. Family law and immigration can scale below $10K with the right local geo-targeting, but we don’t take on under-$10K accounts as full retainer clients β€” the math doesn’t work for either side.
Calls are recorded so the team can follow up

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5 LAUNCH SLOTS / Q2 2026

Be one of our first 5 firms.

30-minute call. We audit your current intake response time, ad spend efficiency, and signed-case rate. If we’re a fit, you get launch pricing and a full system build for the next 6 months. After those 5 slots, we move to standard rates.

Book a strategy call

FREE / 30 MIN / NO COMMITMENT / NDA AVAILABLE