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Crypto Lead Generation: Compliant Meta & TikTok Ad Funnels





CRYPTO LEAD GEN / INDUSTRY HUB

Crypto lead generation
that passes review.

Compliant Meta and TikTok funnels for exchanges, trading platforms, and affiliate networks. We’ve taken multiple Tier 2 exchanges from grey-list to authorized β€” and scaled them to 8.4Γ— ROAS at $90K/month.

Book a strategy call See our approach β†’

// The problem

Crypto lead gen is a minefield

/01

Account bans cost weeks

One miswritten ad headline kills your BM. Setting up a new business asset takes 30+ days β€” by then the campaign window is gone and your CMO is on a call with the board.

/02

KYC pass-rates are brutal

You’re paying $60 per signup but only 18% pass KYC. Real CAC for a verified depositor is $200+. Most agencies don’t measure it. We do.

/03

Bots and farm traffic

Crypto traffic markets are overrun with click farms and KYC mules. If your agency optimizes for “leads” without source-of-funds filtering, you’re paying for liability β€” not customers.

/04

Restricted-GEO leakage

Even careful campaigns leak into US, China, or Iran via VPN traffic. Your AML team flags it. Your banking partner notices. Your license is at risk for what your agency couldn’t be bothered to filter.

// Who we work with

Built for crypto operators that play it long

/01 β€” EXCHANGES (TIER 2)

Regional & mid-cap CEXs

Licensed in EU, UK, GCC, or APAC. $20K–500K daily volume. Looking to scale verified depositors without burning legal goodwill or ad accounts. We’ve taken multiple of these from grey-list to authorized.

/02 β€” TRADING PLATFORMS

Derivatives, copy-trading, prop

Perpetuals, options, copy-trading platforms, prop trading firms in crypto. Deposit-driven economics. Same playbook as forex but on crypto rails β€” depositor LTV, CPL benchmarks, retention loops.

/03 β€” AFFILIATES & IB NETWORKS

CPA networks & introducing brokers

CPA affiliates running 5+ crypto brand offers. Introducing brokers feeding Tier 1 exchanges. We supply the top-of-funnel pipeline at a CPL your offers can absorb without burning.

If you’re launching a memecoin or unlicensed exchange: this isn’t for you. We work with operators that have legal counsel and intend to be in the market in 5 years.

// Our approach

Three channels. One pipeline that scales.

In crypto, “spray and pray” multi-channel is how agencies kill ad accounts and lose retainers in 60 days. We do the opposite: we go deep on the two paid social channels that actually scale to $100K+/month under crypto compliance, and add AI for KYC pre-screening so your AML queue stays clean.

META ADS

Authorized crypto campaigns

We take you through Meta’s Cryptocurrency Products & Services authorization. Once approved, you can run direct creative β€” no bait funnels, no cloaking. EU/UK/GCC/APAC markets. Scale to $50–150K/mo without an account suspension.

TIKTOK ADS

Where retail crypto lives

TikTok is the dominant channel for retail crypto users 22–38. Lower auction competition than Meta, native vertical creative, content-led funnels via Spark Ads. Reaches a younger retail crypto audience that Meta saturation tends to miss.

AI PRE-SCREENING

Filter before KYC

AI flow checks declared country, age, language, source-of-funds patterns, and bot signals before the user reaches your KYC vendor. Your KYC pass-rate improves from ~18% to 35–45% β€” same traffic, just less junk in the pipe.

// Compliance

We don’t get accounts banned

Crypto is the most aggressively-policed vertical on Meta and TikTok. We’ve seen agencies kill 6-figure ad accounts in 48 hours by skipping setup fundamentals. We don’t.

/01 β€” META AUTHORIZATION

Properly authorized accounts

We take exchanges and trading platforms through Meta’s Cryptocurrency Products & Services authorization end-to-end. EU, UK, GCC, APAC, and select LATAM markets. No grey-hat, no cloaking β€” we build for review and pass it.

/02 β€” GEO-COMPLIANT TARGETING

Restricted markets respected

US, China, India, Iran, North Korea, and other restricted GEOs are excluded by IP, language, and device-level signals. Your legal team gets a campaign map before we launch a single dollar.

/03 β€” REVIEW-PROOF CREATIVE

Creative that survives

No “guaranteed returns,” no doctored P&L screenshots, no celebrity deepfakes, no fake news framing. We build creative that converts and passes second-line review. Boring? Sometimes. Banned? Never.

/04 β€” KYC PRE-SCREENING

Pre-funnel filtering

AI flow checks declared country, age, and source-of-funds patterns before the user hits your KYC vendor. Your AML team’s queue stays clean. Your KYC pass-rate improves.

// TikTok

Retail crypto users live on TikTok

22–38 year-old retail traders aren’t on Twitter anymore β€” they’re on TikTok and Instagram Reels. We build native vertical creative that converts watchers into KYC-passing depositors, without tripping a single review flag.

/01

Native vertical creative

Trader POV breakdowns, market commentary, platform walkthroughs. 9:16 native. No reformatted Meta. Compliance-cleared, no “10Γ— returns” framing.

/02

A different retail crypto audience

For 22–38 retail audiences, TikTok offers reach that Meta saturation tends to miss. Crypto-content has organic affinity. Better KYC pass-rates than incentivized Meta lead forms.

/03

Spark Ads from creators

We boost organic content from compliant crypto creators (not paid influencers β€” content partners). Higher CTR, better KYC quality, scalable past creative fatigue.

$2M+

CRYPTO AD SPEND

41K

KYC-VERIFIED DEPOSITORS

8.4Γ—

PEAK ROAS

4 yrs

IN CRYPTO VERTICAL

// FAQ

Common questions

Will Meta authorize my exchange?
If you’re licensed in EU, UK, GCC, or a supported APAC market β€” yes, almost always. We’ve taken multiple Tier 2 exchanges through authorization successfully. Timeline is typically 2–6 weeks depending on your documentation. We handle the full submission and back-and-forth.
Can you target US users?
No. We don’t run US crypto campaigns β€” for any client. Your license probably doesn’t cover it, your banking partner doesn’t want it, and Meta won’t authorize it for non-US-registered platforms. We’ll exclude US by IP, language, and device signals at setup. If your business model needs US, we’re not the agency.
What’s a realistic CPL for a KYC-passing depositor?
Highly dependent on GEO and product. Tier 2 exchange in EU/GCC: $100–200 per verified depositor. Derivatives platform in APAC: $150–300. We benchmark you against your own historical numbers and improve from there β€” no industry-average promises.
How fast can we go live?
If your Meta authorization is already done: ads live in 14 days. If we’re doing authorization first: 4–8 weeks total. TikTok runs in parallel β€” typically live within 21 days regardless. We don’t sit on your spend during setup.
Do you do affiliate or CPA arrangements?
We’re a managed agency, not an affiliate network. We charge a monthly retainer for paid social management. If you need pure CPA volume buys, we’re not the right partner β€” though we work with affiliate networks as their performance media arm.
What happens if my account gets banned anyway?
We’ve not had a client account banned in 2 years of crypto-vertical management. If it happens, we have the BM hierarchy and pixel infrastructure in place to migrate within 5–10 days β€” but the actual answer is: we don’t operate in ways that get accounts banned, and that’s the value.
What’s your minimum spend?
$10,000/month on ads, with a strong preference for $25K+ for crypto-vertical specifically. Below $25K, the testing math is tight given crypto KYC pass-rate variance. We’re not a fit for early-stage exchanges still validating product-market fit.

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NOW BOOKING / CRYPTO OPERATORS Q2 2026

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30-minute call. We audit your current Meta status, give you a realistic authorization timeline, and show you what $25K+/mo can produce in compliant KYC-passing depositors. No deck. No pitch. Just numbers.

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