Prop Firm Consolidation Accelerates After the 2024 Shakeout

TL;DR: Sam Bradbury acquired the operating assets of Get Funded Now on August 5, 2026, through his UK-registered Bradbury Capital Ltd, returning to direct prop firm ownership two years after exiting Glow Node. The deal includes the brand, intellectual property, existing trader accounts, and future customer obligations. Bradbury also controls Propriotec — Get Funded Now’s technology supplier — and Rage Creative, which will handle marketing, creating a vertically integrated ownership structure that is becoming common across the consolidating prop firm space.

What Bradbury Capital Actually Acquired

The transaction closed August 5, 2026. Bradbury Capital Ltd — incorporated in the UK in March 2026 with Bradbury listed as sole director and controlling shareholder — assumed the Get Funded Now brand, intellectual property, customer accounts, and all operating assets. Get Funded Now had previously operated through Dubai-based TIGOGI FZCO. Founder Vadera is exiting operations to focus on his G7FX trading education business, and Bradbury described the handover as amicable.

Bradbury said there were no overdue payouts or unpaid service-provider debts at closing. Finance Magnates could not independently verify the status of every account. The firm currently sells evaluations using simulated accounts and its website states it is not a broker or financial institution and does not conduct regulated activity. Financial terms of the acquisition were not disclosed.

Planned changes include a website overhaul, introduction of instant funding products, two-step evaluations, and expansion to additional trading platforms. Several former Glow Node employees are expected to return to the operation. Bradbury says Get Funded Now has generated a profit in each of the past three years, though no financial statements were provided to support that claim.

The Supplier Conflict That Defines This Deal

The structural detail that separates this acquisition from a standard brand purchase is Bradbury’s ownership stake in two businesses that now supply Get Funded Now commercially. Bradbury co-founded Propriotec Ltd and holds between 25% and 50% of the UK software company, according to Companies House. Get Funded Now has been a Propriotec technology client for approximately two years, and that contract will continue under the new ownership.

Propriotec recently became part of Quant Technology Group alongside YourPropFirm, which self-reports serving more than 85 prop firms with operating, risk, and payout infrastructure. Bradbury is also a director at Rage Creative, the agency named to handle Get Funded Now’s marketing post-acquisition.

Bradbury’s stated position is that Get Funded Now will receive services under the same commercial and confidentiality terms as other clients, and that customer data will not be shared with competing technology customers for commercial use. “The fact that I have ownership interests… doesn’t change those obligations,” he wrote in response to questions. Whether traders and regulators accept that framing long-term will depend on how transparently those arrangements are disclosed and governed going forward. For forex lead acquisition campaigns targeting prop firm evaluation buyers, trust signals around payout integrity and ownership transparency are now an active conversion variable — not background noise.

Glow Node: What the Prior Exit Looked Like

Bradbury’s departure from Glow Node in 2024 is the relevant precedent here. Glow Node was among the prop firms tracked during the MetaTrader disruption of February 2024. Later that year, Glow Node disclosed that 36 traders were waiting for payouts before accounts were transferred to Sway Funded. Bradbury says accounts showing profits were paid during the exit process, active accounts were migrated to replacement platforms, and some customers received refunds and replacement challenges of equivalent size. Finance Magnates could not independently verify the outcome of each case.

Bradbury attributes the exit decision to resource strain: Glow Node had a small team while Propriotec was scaling its technology client base. Running both simultaneously became operationally difficult as the product set changed. “At the time, selling it felt like the responsible decision,” he said. The sale freed the team to focus on the technology business. The Get Funded Now acquisition suggests that pressure has since eased — or that the operational model is now different enough to make re-entry viable.

Prop Firm M&A Is Accelerating, Not Slowing

FM Intelligence estimated that between 80 and 100 prop firms exited the market during 2024 through closures, migrations, or acquisitions driven by platform restrictions and operational failures. The Bradbury deal is one of several that have followed that shakeout.

In May 2026, Instant Funding acquired Funded Trading Plus, keeping accounts and rules separate while combining operations. In March 2026, Quadcode — the parent of IQ Option — acquired a stake in Game 7, which operates FPFX Tech, PropAccount.com, and BullRush, consolidating prop firm technology and operating brands under shared ownership. The pattern is consistent: surviving operators are absorbing distressed or undersized brands rather than building from scratch, and the buyers frequently have existing stakes in the infrastructure supplying those brands.

For operators running paid acquisition programs in the prop firm space, this consolidation creates a narrower competitive field with higher brand recognition requirements. Smaller, independent brands are disappearing. The firms left standing have either institutional backing or vertically integrated ownership — which means your ads are competing against operators who control their own tech stack, their own affiliate programs, and potentially their own marketing agencies. Running a full marketing audit against this new competitive landscape is not optional for any prop firm operator still relying on a fragmented vendor model.

What This Means for Forex Operators

Prop firm acquisitions are a direct signal about where retail forex demand is moving. Evaluation-based prop firms — not retail CFD brokers — captured a significant share of aspiring trader attention between 2022 and 2024. The shakeout thinned that field aggressively, but consolidation is now producing a smaller set of better-resourced operators who can out-spend and out-retain independent brands.

For forex brokers and prop firms still competing for trader acquisition, the implications are concrete. First, the pool of evaluator brands that affiliates and media buyers can promote is shrinking, which concentrates traffic toward surviving operators. Second, buyers of evaluation products are more cautious post-2024 — payout history, ownership transparency, and regulatory status are active objections in the funnel, not just background concerns. Audience segmentation for prop firm offers needs to account for trust-based filtering that didn’t exist at this intensity two years ago.

Third, vertically integrated operators like Bradbury Capital — controlling the brand, the technology, and the marketing agency simultaneously — have structural cost advantages in customer acquisition that purely operational firms cannot match without similar consolidation or strong third-party partnerships. Operators considering growth through acquisition rather than organic spend should be stress-testing their own supplier relationships before a deal closes, not after. Using AI-driven lead qualification tools at the top of the funnel can help lean teams process higher inquiry volume without proportional headcount increases — a real advantage in post-acquisition integration phases where internal bandwidth is compressed.

The broader point for forex operators is that the consolidation cycle creates acquisition windows. Distressed brands with clean trader account records and defensible user bases — like Get Funded Now appears to be — are available at terms that reflect the 2024 damage to sector valuations, not 2022 peak multiples. Whether you’re buying or competing against buyers, your prop firm trader acquisition strategy needs to reflect a market where the mid-tier has largely been eliminated.

What Operators Should Watch Next

The Bradbury Capital acquisition is a clean case study in what post-shakeout prop firm ownership looks like: a single individual controlling the brand, the technology supplier, and the marketing function simultaneously. That is not inherently problematic, but it compresses the checks that normally exist between vendor relationships, and it raises questions about how conflicts are disclosed to traders and potential regulators as the prop firm space attracts more formal scrutiny.

The planned product changes — instant funding, two-step evaluations, platform expansion — are table stakes responses to what competing firms already offer. The more consequential variable is whether Bradbury can use the Propriotec and QTG infrastructure to cut unit economics on evaluation processing while maintaining payout credibility. If that works at scale, it becomes a template. If it creates the same resource-split problem that preceded the Glow Node exit, the 36-trader payout story will repeat at larger volume.

Operators building or acquiring in this space should be applying the same scrutiny to their own marketing and technology supplier relationships that traders are now applying to the firms they fund. A clear-eyed view of where conflicts exist — and how they are documented — is a competitive asset, not just a compliance requirement.

Originally reported by Finance Magnates, August 2026.